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Since the period of Edo(1603`1867j, the god of Kameido Tenjin Shrine has been believed to be the god of learning. The shrine is famous for its Japanese plums and wistarias.
In 1662, Shinto priest who served at Kyushu Dazaifu Shrine made a statue of Michizane Sugawara (who was a statesman, literary man, and scholar during the Heian period) using wood from the tree which was called tobiumeiflying plum), and he treated it as a god. He brought it to Kameido and built a shrine for the statue. People say that this is the origin of Kameido Tenjin Shrine.

Every year on January 24 and 25, "Usokaeshinji" is held ("uso" has two meanings: a lie ; and a type of a bird called a bullfinch).
"Usokaeshinji", ---a festival for changing "uso", is held at Kameido Tenjin Shrine. People say that if one has a wood carving of an "uso" (bullfinch), one's bad luck will change into good luck. So, many people go to Kameido Tenjin Shrine to buy bullfinches carved out of wood at the "Usokaeshinji" festival.